Public Relations Books Free Download

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  1. Public Relations Books Free Download Pdf
  2. Public Relations Books Pdf
  3. Public Relations Books Free Download Free
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Public Relations Books Free Download

Public relations can provide a concrete strategy for enhancing organizational effectiveness and can contribute to the long-term sustainability of organizations. How strategic public relations is practiced is covered in Chapter 7 'Identifying and Prioritizing Stakeholders and Publics'. Download public relations the profession and the practice 4th edition in pdf or read public relations the profession and the practice 4th edition in pdf online books in PDF, EPUB and Mobi Format. Click Download or Read Online button to get public relations the profession and the practice 4th edition in pdf book now. This site is like a library, Use search box in the widget to get ebook that.

Action & Adventure

Public Relations Books Free Download Pdf

Description

Public Relations Books Pdf

This book provides an overview of consumer behaviour and public relations. Consumer behavior is the study of the processes involved in the purchase, use and disposal of products or services. The aim of public relations is to build positive relations between an organisation and its stakeholders. This textbook is an introductory textbook and it is aimed at undergraduate students of marketing. Each chapter in the textbook is enhanced by a series of case studies, both global and Australian, which reflect the changing nature of the marketplace. The textbook also covers contemporary topics such as digital media, social media marketing, sustainable marketing, greenwashing and ethics.

Content

Public Relations Books Free Download Free

  1. Overview
  2. Case Study: virtual smoking and apps – the new frontier of cigarette marketing communications?
    1. Consumer purchasing process
    2. Problem recognition
    3. Information search
    4. Evaluation of alternatives
    5. Store choice and purchase
    6. Post-purchase behavior
    7. Consumer attitudes
    8. Consumer values
    9. Ethics box: marketers turn to advergames to appeal to children
  3. Perception
    1. Cognition
    2. Learning and memory
    3. External influences on consumer behaviour
    4. Household decision-making
    5. Culture
    6. Reference groups and opinion leaders
    7. Trends in the consumer buying environment
    8. Ethics box: advertiser required to mend ITS wicked ways
    9. Summary
  4. Case Study: male fashion
  5. Case Study: Contiki Australia
  6. Case Study: Pinterest – who am I?
  7. Case Study: Irish whiskey – enjoying a resurgance
  8. Case: White Ribbon New Zealand – using public relations to raise awareness of violence against women
  9. Overview
  10. Public relations
    1. Public relations and stakeholder groups
    2. Corporate social responsibility
    3. Green marketing and green consumer segments
    4. Preventing or reducing image damage
    5. Ethics box – the brand police – a step too far?
  11. Sponsorships
    1. Event marketing
    2. Ethics box: experiential marketing of alcohol
  12. Summary
    1. Case study: the lure of festivals
  13. Case Study: nab, the banking rebel, says it’s time to break up
  14. Case: do shock tactics generate behavioural change?
  15. Case Study: do not knock